Know Your Why

At a meeting the other night a speaker said "to succeed in this business you have to know your why"...that is something I completely agree with, whether it is that business, or any business, or your personal life...especially if you want to experience a change in direction.

It is more important to know your WHY than to know the HOW.

The WHY is about how you feel about it, not how you will accomplish it.

The WHY is what will keep you motivated when things aren't always going smoothly.

The WHY is what gets you energized so you want to get up in the morning.

The WHY is what makes it easy to take the steps that lead to the change.

Many of us choose a why that doesn't inspire us...if you are doing things and it feels like drudgery then I suggest you look at your WHY. If you only come up with with whys that are SHOULDS then dig deeper (or dig sideways perhaps.)

If you absolutely cannot come up with a WHY that gets you excited, can you find a WHY that lets you feel better?

For example, if you hate your job and you have no WHY that gets you pumping about it, try to see if you can focus on a couple positive aspects of your job and then see if you find a why. Does your job provide you with a stable income? Paid vacation? Do you have pleasant co-workers or customers? Does your job provide you with training?

Perhaps your WHY is that you know you are learning and growing as a person, an employee, or as a business person and that you will be able to apply all this growth and knowledge to your next job, the next phase of your life, to starting your own business...

Do any of those WHYs pump you up? Then follow your heart...that doesn't mean you have to jump ship right now...keep feeling that feeling as you work your current job and then next step will unfold...

As long as you know your WHY!